BARBERET & BLANC : Iberian Perfumes…

BARBERET & BLANC : Iberian Perfumes…

In 1975, André Martin joined Filclair as a sales representative for North-East France. Today, after an active career in the Mediterranean region, he is Export Project Manager.
Below he tells us about one of the world's leading carnation breeders.

FI: Barberet & Blanc is one of the largest carnation breeders in the world.
AM: Initially French, the company was created in Cap d'Antibes, and named after its two French founding members. It then became Spanish, and recently joined a Japanese group, though the head office has remained in Spain.

FI: Filclair - Barberet & Blanc sounds like a long story.
AM : There have certainly been a lot of ups and downs, but today everything is fine. The story began in 1991-1992 when Barberet & Blanc was Filclair's leading market for stock plant greenhouses.

FI: Could you please explain what a stock plant greenhouse is used for?
AM: A stock plant greenhouse is in fact a kind of laboratory where different varieties of carnations are created with cuttings. The cuttings are then transplanted in seedling greenhouses and sold to producers.

FI: How did this collaboration start?
AM: We started working together in 1991-1992 when Filclair installed slightly more than a hectare (2.5 acres) of stock plant greenhouses for Barberet & Blanc.
Three Multichapelle Super 9 greenhouses were put up, fitted with all the latest features: double inflatable walls, cooling system, thermal screens and ridge vent panels. Barberet & Blanc wanted to replace all their conventional Parral greenhouses by Filclair technology, but the Parral products could not integrate all these features.
The next episode saw us lose the market to a Spanish contender practicing very competitive prices. In the third episode in 2000, we won back the market thanks to our technology.